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For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.
Events are the best way to:
get prospects to visit your store for the first time
build upon existing relationships with customers and vendors
grow existing lines of revenue
rally and motivate workforce and volunteers
grow online presence and position
have a great time!
Events are very community oriented, and driven by the same. Bringing people together creates buzz.
There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.
I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.
Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.
I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.
The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.
For the business user, the main advantages to working in a company that has an exchange server are:
1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees
Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.
The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.
So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.
There are two alternatives which will offer you many of the features of Exchange without the expenditure.
The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.
A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.
Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.
The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.
And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).
Small business literally means those where the total workers are less than hundred and the capital is also less than a million. This definition varies from country to country but the key point is that it indicates the small scale business or personal business. The small businesses account more than fifty percent of the GDP for a country. Therefore each country put a lot of its concentration in the development of the small businesses. But there is still a problem that every entrepreneurs face at the initial stage, that is finding a start up business loan.
For a young entrepreneur, raising a fund is the most crucial part. This is because most of the people can come with the creative business ideas but when the question is the investment, more than ninety percent entrepreneur does not have the ability to fund the start up cost. And for them the most common solution is the bank loan. But the worst thing is although there are many schemes offered by the banks and other financial institution, getting a loan is still hard like before.
When a person apply for the start up business loan, the bank authority show little respect about his small business ideas and act like that the person will never going to pay the loan. This kind of obstacles often makes the situation hard for the young entrepreneur.
On the other hand, other resources for funding are also limited. Most of the people do not have enough money or property of their own to be self funded. There are different financial organization but, they have a higher rate which is not favorable for the small business. Therefore the bank loan is the most suitable for funding the small businesses.
The SME loans of different banks should be easier to get for the young entrepreneurs. And also more attractive offer should be created from both the bank and the government to aid the small businesses. This will be beneficial for the economy because according to the record, the new employment rate is higher in the small business industries. Also the revenue is also higher from the small and medium businesses.
With over 20 years experience and exposure to small business, we have learned an enormous amount on what to do and what to avoid. You don’t need to go through all the problems we experienced trying to start-up a small business. We’re happy to share our secrets with those who’d like to listen. Yes, we’ve made mistakes. Some only small, others took us to the brink of bankruptcy! But the great thing is we learned from them and took away important lessons each time.
We took these lessons, and combined with our formal Business Management and Development Training, have developed our 7 Vital Keys To Small Business Success. These are the very same Quick and Easy Systems we used to grow our Successful International Franchise Network.
Yes! We went from our garage to franchise in under 12 months, and International Franchise in just over 2 years. We later sold our interests, and profited further from our systems. Our processes are easy to understand , with clear methods to follow. By following our 7 Vital Keys To Small Business Success program, you could quickly establish your own small business, helping you enjoy the lifestyle you desire and the freedom to be your own boss. We know it works. We have seen these processes repeated over and over. Small Business should be about working smart, not working yourself into the ground.
Starting a Small Business can be risky. About 80% of small businesses fail in the first 2 years. So why do people keep doing it, you ask? Why put your money, family and reputation on the line, just to follow your dreams? Because it’s such a wonderful feeling to start-up and run your very own successful small business. You don’t need to go it alone, though. There is help. Overcome the statistics and be one of the successful few. Start your small business with the right help and know how. You will achieve amazing results in the best possible time, with less headaches, and saving you hard earned dollars along the way.
As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.
Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.
Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?
Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.
And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.
Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.
After the current algorithm changes in Google, Yahoo and Bing in 2010, certain major search engine optimization and SEM businesses have encountered problems with getting their clients higher ranking on the local searches. On the other hand this problem opened the new doors for such companies, as they became familiar with the importance of outsourcing. While some of these companies continued to outsource theirSEOprojects on freelance marketplaces, a small company GoldenWayMedia in Trondheim, Norway helped many major SEO companies with their needs.
This small business is operated by a smart young Norwegian programmer, Maria Johnsen. With the fluency in seven languages and a smart technique of mathematical calculation, Maria Johnsen assisted many companies with their needs around the world. Maria Johnsen obtained top position for these companies keywords which generated more sales and as a result content clients. The smart technique in seo increased the number of more clients for SEO Norway at SEO and golden-way-media.com
This young Norwegian programmer was able to lift up many small businesses in countries such as: Russia, the United States of America, UK, France, Germany, Ukraine and Scandinavia. While some businesses search for SEOprogrammers in India, Romania and China.
SEO Norway Trondheim ( Golden Way Media) was able to slowly get certain small businesses around the world the top 3 positions for their keywords on Google, Yahoo and Bing and the other small search engines.
The increase of market demand in obtaining top position for the keywords on the organic search results has brought up more clients for golden-way-media.com and maria-johnsen.com
While many Scandinavian SEO and SEM companies were concentrated on outsourcing to India, Romania and China; some businesses in USA, UK, Ireland, France, Ukraine, Denmark, Sweden, Norway and Germany submitted their search engine optimization projects to Maria Johnsen.
According to our sources this young programmer, apply certain algorithm calculations that obtain the better visibility and top three position for the keywords on the search engines. The inexpensive pricing that Golden-way-media.com offers is another positive fact about SEO Norway
Although obtaining the top position for certain keywords are complex for some companies, certain companies such as SEO Norway on golden-way-media.com found it interesting and enjoyable to fulfil. I love to put smile on my clients face and see their businesses growing. Cost effectiveness is the most important factor for small businesses and my mission is to help them to increase their product visibility and as a result sales says Maria Johnsen
If you wish to market your product, you may wish to submit your project on golden-way-media.com You can also outsource your project on Globfreelance.com
Need Market for Your Product? Visit here
The bank a small business owner chooses to bank with is critical to the success of a business. Choose a bank that takes too many fees out, or one that doesnt offer the services a small business needs, and the success of the business is on the line. Conducting research before choosing which bank you use for your small business banking is critical. If you are in the beginning stages of your bank research, the following questions can help you determine if a bank is right for your small business.
The first question you should ask is what banking options the bank provides your small business. Every small business is different, and the banking options one business needs will vary from another. Determining what features are offered, and how they help your small business can help you determine if a certain bank is right for your small business banking needs. Some questions to consider asking include if a bank provides online access to bank accounts, the ability to choose remote checking, and the option to directly deposit checks and money remotely. Once you have determined what features and banking options are being offered to your small business, you can determine what bank offers you the most.
The second question you should ask is what, if any, potential is there for accessing small business loans. Some banks include in their small business banking features the ability to easily gain access to small business loans. If there is reason to believe that your small business may need to apply for a loan sometime in the future, then a bank that offers easy access to a small business loan might be beneficial. If a small business loan is not on the horizon, then the small business loan feature doesnt affect your decision on which bank to use.
The third question you should ask is what bank fees will your small business occur over time. Small businesses will sometimes incur thousands in bank fees over a period of time. Asking what bank fees are can help you assess whether a particular bank is right for your small business banking needs. Banks fees to consider include account holding fees, fees to access online accounts, transaction fees, debit card fees, and remote banking fees. Once you have determined what fees are being assessed by which bank, you can determine which bank is the best choice for your small business.
Information is business assets, like other valuable business assets, that must be protected against any threats. In medium to enterprise business networks, the management of the information security is a must. In small business networks, generally the organizations lack of competent security experts that should manage the information security. Therefore the choice of the deployment of small business network security appliance is a must for small organizations.
In large enterprise networks, they have many layers of security protections including the endpoint security, the management of information security and policies which must be enforced to all business unit groups. Unlike large scale business or enterprise networks, in small organizations – generally they do not develop the management of information security in place.
This is generally due to lack of IT security expertise which does not compare to the assets that must be rotected. Any layers of security that should be deployed, depends on how critical your information assets is. Therefore, they mainly focus in securing the endpoint security.
The entry point of the private network generally where all the internet threats are coming from, the intruders or the hackers as well as the malware will start to attack the vulnerabilities they found. Therefore, small business network security should concentrate in protecting the entry point by any types of secured firewall appliances. There are many security appliances available in the marketplace you can consider to use for your organization.
The following are some of the small business network security appliances you can consider to use for your small organizations. DSD-150 is designed for home or SOHO networks that use broadband internet connection.
DSD-150 Security appliance
D-Link DSD-150 internet security adapter is an all-in-one small business network security which is designed for home and small business networks. With this single device connected in the entry point of your broadband internet connection, you have a complete protection including network protection, firewall protection, virus protection, spyware protection, identity protection, pop-up blocker, SPAM blocker, and parental control – all in a palm-sized box.
DSD-150 is suitable for home and SOHO as small business network security which has 4 computers or more. installation and configuration is easy, DSD-150 has 2 Ethernet ports, WAN port must be connected to the modem (RJ-45 LAN port), and the LAN port must be connected to the wireless router.
CheckPoint Safe Office 500
CheckPoint Safe Office 500 is a small business network security a total internet security appliance for small to medium sized business networks. If your organization is lack of security personnel, dont worry trust the network security to this CheckPoint Safe Office 500 that can protect a network of up to 100 users from any types of network threats.
If you are thinking to grow any small business in todays era then you need to focus on new avenues that many have been avoiding so far. What many business sales consultants do is simply work on doing more of whats already being done. Making more ads and do all the phone calls. What one can effectively do and find success is all by changing their approach. Thinking big and exploring new avenues which the competitors have missed are the solution for all small business to grow bigger.
Many have tried all doors to expand capital needed to grow business. Even traditional bank lenders show their back in need of working capital. And if the time is anyway related to recession then it surely gives an excuse to them to move out.
The newest technique suggested by sales consultants was opting for a specialized form of asset based finance in which all the money is lent against companys purchase orders. This thing works like a transactional line of credit in which they are able to give 100% credit to foreign suppliers for producing goods. During challenging economic times, inventive solutions were approached by few sales consultants like this to help companies stay afloat and remain competitive. It is a time for any businessman to reinvent all strategies as according to the situations prevailing and stay financed to do all the market and sell. Many turnaround ideas for entrepreneurs to be used are:
One can create independent sales with distributorships or franchises. The more people you have it will get shared for the better. Sometimes one can find partners with more capabilities that you were finding difficult to handle.
Attach with a complementary business. For instance if you are making cars you can try your hands on companies that can make tyres for your car. The technique exposes you to a new customer base and all marketing and promotional expenses get shared too.
Expansion in the form of new location open new scales and avenues in steps of entrepreneur. This attracts whole new crowd and gives you a potential to sell more or grow up however the prospects can be vice versa too.
Getting online is a must for any business these days and is helpful in boosting up business. It gives an exposure to a small business on a wider circle with many prospective leads, new markets and collects new idea from all around the world.
Enhance your customer base as it is the most cost effective way to grow your business. Acquiring new customers always involve high costs so introducing new lines in your current product keeps complimenting each other.
The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.
Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.
What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.
You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.
After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.
The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.